For Tony Fargnoli, the news that a hacker had violated the confidential credit card information of eight million North Americans, was deeply troubling. It’s not that the Montreal-based shoe retailer was worried someone might use his card to make unauthorized purchases. Instead, Mr. Fargnoli fretted that the crime would fracture consumer confidence, creating a serious setback for the fledgling e-commerce site he has been struggling to establish for the past few years. In a competitive market, Mr. Fargnoli, the third-generation owner of The Real Tony’s Shoes, says that online sales represent an important new distribution channel for his high-end merchandise. “We’ve slowly built this part of our business to the point where we doubled our Web site sales last year,” he says. “And it’s not just about winning our customer’s confidence — we’ve been burned by fraud ourselves.” Full Story
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