A new survey by TrustArc and International Association of Privacy Professionals (IAPP) shows that companies are increasingly purchasing solutions and services to “streamline the process of building global privacy compliance at scale.” In the next twelve months, companies aim to purchase solutions for Data Mapping / Flow (24%), Data Discovery (23%), Assessment Management (20%) and DSAR / Individual Rights (18%).
The survey did not find significant differences in purchasing behavior across industries or for companies of different sizes. According to the researchers, the perceived trend is a direct result of the introduction of new privacy regulations such as the EU’s GDPR and California’s CCPA that give rise to “an increasingly fragmented privacy regulatory landscape.”
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