Apple has been working on its own chip designed to run artificial intelligence software in data center servers, a move that has the potential to provide the company with a key advantage in the AI Apple has been working on its own chip designed to run artificial intelligence software in data center servers, a move that has the potential to give the company an advantage in the AI arms race. Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter. Project ACDC has been in the works for several years and it is uncertain when the new chip will be unveiled, if ever. Apple has promised many new AI products and announcements at its Worldwide Developer Conference in June. An Apple spokesman declined to comment. Apple has been closely working with its chip-making partner Taiwan Semiconductor Manufacturing Co. tp pointing triangle to design and initiate production of such chips, yet it remains uncertain whether they have yielded a definitive result, some of the people said. For Apple’s server chip, the component will likely be focused on running AI models—what’s known as inference—rather than on training AI models, where chip maker Nvidia will likely continue to dominate, according to some of the people. An Apple server chip could come at an opportune time as rivals such as Microsoft and Meta have spent billions and moved quickly to reorient their businesses around so-called generative AI after the explosive emergence of OpenAI’s ChatGPT service. Apple investors have grown impatient over the company’s perceived lack of progress in AI. Tech rivals have seen their share prices jump with splashy AI announcements. Microsoft has enjoyed the biggest bump thanks to the company’s close and early partnership with OpenAI. Earlier this year, Microsoft overtook Apple as the world’s most valuable company, and its lead has only grown.
Full exclusive : Apple Is Developing AI Chips With Its Project Code-Named Project ACDC to manufacture AI Processors for Data Centers, Seeking Edge in AI Race.
