OpenAI says that it’s developing a tool to let creators better control how their content’s used in training generative AI. Called Media Manager, the tool — once it’s released — will allow creators and content owners to identify their works to OpenAI and specify how they want those works to be included or excluded from AI research and training. The goal is to have the tool in place by 2025, OpenAI says, as the company works with “creators, content owners and regulators” toward a common standard. “This will require cutting-edge machine learning research to build a first-ever tool of its kind to help us identify copyrighted text, images, audio and video across multiple sources and reflect creator preferences,” OpenAI writes in a blog post. “Over time, we plan to introduce additional choices and features.” It’d seem Media Manager, whatever form it ultimately takes, is OpenAI’s response to growing criticism of its approach to developing AI, which relies heavily on scraping publicly available data from the web. Most recently, eight prominent U.S. newspapers including the Chicago Tribune sued OpenAI for copryright infringement relating to the company’s use of generative AI, accusing OpenAI of pilfering articles for training generative AI models that it then commercialized without compensating — or crediting — the source publications. Generative AI models including OpenAI’s — the sorts of models that can analyze and generate text, images, videos and more — are trained on an enormous number of examples usually sourced from public sites and data sets. OpenAI and other generative AI vendors argue that fair use, the legal doctrine that allows for the use of copyrighted works to make a secondary creation as long as it’s transformative, shields their practice of scraping public data and using it for model training. But not everyone agrees.
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