“The crop, mostly grown in the Horn of Africa, is a key part of the country’s heritage and a crucial food staple, but is also gaining increased interest abroad among health afficionados seeking a nutritious, gluten-free alternative to wheat. But a ban on exports to control price hikes at home has left farmers tied to local consumers, limiting their contribution to growing markets abroad.”
Source: Ethiopia’s teff grain set to be world’s next ‘superfood’ | GulfNews.com