We’ve often invoked that Toffler’s concept of Future Shock was occurring a few decades late, but the era of Future Shock is fully upon us. The velocity of change has reached a point where decision-makers no longer have the luxury of incremental adaptation. We are living through a recursive cycle of whiplash—technological, geopolitical, economic, and societal—forcing continuous re-orientation. This isn’t merely change but disruption without equilibrium, and the cognitive load on leaders is becoming unbearable. The Future Shock framework has never been more relevant. We exist in an age where synthetic information distorts reality, political structures are incapable of agile response, and technology is accelerating beyond the comprehension of even its own creators. The decision-making cycle the OODA loop is being exploited and overloaded, making it imperative to recalibrate strategy around agility, optionality, and resilience.

 

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Matt Devost

About the Author

Matt Devost

Matthew G. Devost is the CEO & Co-Founder of OODA LLC. Matt is a technologist, entrepreneur, and international security expert specializing in counterterrorism, critical infrastructure protection, intelligence, risk management and cyber-security issues. Matt co-founded the cyber security consultancy FusionX from 2010-2017. Matt was President & CEO of the Terrorism Research Center/Total Intel from 1996-2009. For a full bio, please see www.devost.net