Home > Analysis > OODA Original > Decision Intelligence > Value Creation in “A Queryable World”

“A Queryable World” is the new business reality. From a business strategy perspective, this creates a new kind of competitive landscape, where closing the gap between understanding and action is the new strategic advantage - and the value proposition for your organization shifts from delivering information to delivering a trusted interpretation of your customer’s real-time situational awareness and risk profile.

 

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Daniel Pereira

About the Author

Daniel Pereira

Daniel Pereira is research director at OODA. He is a foresight strategist, creative technologist, and an information communication technology (ICT) and digital media researcher with 20+ years of experience directing public/private partnerships and strategic innovation initiatives.