A glossy promo photo of Emirates’ business class has ignited outrage online. The airline’s recent post on X showcased its luxurious A380 cabin, complete with lie-flat seats, personal minibars, and wide entertainment screens, captioned, “This is how we do Business”, followed by a halo and cloud emoji. However, the timing was unfortunate. The UAE, Emirates’ home country, has been accused of supplying arms to Sudan’s paramilitary Rapid Support Forces (RSF), a group implicated in atrocities in Darfur. Social media users flooded the comments with anger and sarcasm. One user posted “BoycottTheUAE” alongside a video appearing to show RSF fighters laughing on a battlefield strewn with dead bodies and wrecked vehicles. Another wrote, “Arab zionists”. Many others shared disturbing images from Sudan’s war zones in protest.

Full report : Emirates Ad Faces Backlash Over UAE’s Alleged Arms Ties To Sudan’s Rebels.