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Google: Beyond Good and Evil

“Don’t be evil.” It’s the mantra that search giant Google adopted almost ten years ago, when it decided to take on Yahoo and others in the search wars. Today, its strategy and technology appear to have won. Everyone uses Google. It’s the de facto leader in search — indeed, “Google” has become the verb for the act of searching on the Internet. Yet nowadays, everyone seems to have a gripe, or at least a grumble, about Google. Full Story