Adobe Inc. is building on the launch of its first set of artificial intelligence agents with a new set of agentic offerings aimed squarely at marketers in the business-to-business industry. The new agents come almost one month to the day after the company debuted its first set of AI agents in the Adobe Experience Platform, which is a suite of tools designed to support customer experience management. It provides a centralized portal for companies to store their customer data, which can then be leveraged to create more personalized experiences for individual customers. Adobe’s first AI agents were aimed at consumer marketing, but it acknowledged that B2B marketing is a whole different ballgame. In business environments, buying decisions are often discussed by various people sitting on a committee, and each one may have a different perspective. Moreover, each organization’s internal buying process tends to be unique, and that causes headaches for marketers trying to sell to them.

Full report : Adobe launches AI agents, within its Adobe Experience Platform, tailored for B2B marketers, after launching AI agents aimed at consumer marketing in September.