Imagine a teammate that works tirelessly, learns continuously, and adapts to your needs. That’s the promise of AI agents. With the ability to observe, plan, and act autonomously, AI agents open a new chapter of end-to-end transformation across industries—streamlining processes, driving data insights, and augmenting human potential like never before. Put simply, AI agents are artificial intelligence that use tools to accomplish goals. AI agents have the ability to remember across tasks and changing states; they can use one or more AI models to complete tasks; and they can decide when to access internal or external systems on a user’s behalf. This enables AI agents to make decisions and take actions autonomously with minimal human oversight. For example, a consumer goods company wanted to optimize its global marketing campaigns using an AI agent to transform processes. A project that once required six analysts per week now required a single employee working with an agent, delivering results in under an hour. Here’s how it works:

1. AI agent gathers data: On a weekly basis, the agent autonomously gathers and joins marketing data via connected data pipelines.
2. AI agent analyzes performance: The agent performs contextual analysis on the data to understand campaign performance metrics and compare against expectations, receiving business context from an operator when necessary.
3. AI agent offers recommendations: The agent writes a standardized report that proposes optimizations. An operator stress tests and refines the AI agent’s recommendations as needed.
4. AI agent updates platforms: When given human approval, the agent updates media buying platforms with the recommendations.

Full analysis : AI Agents: What They Are and Their Business Impact.