Alibaba launched a new AI chatbot assistant service on Thursday, refreshing its push into a consumer-facing space that is dominated by ByteDance and Tencent . The Chinese e-commerce firm integrated the chat assistant into its Quark app, a platform that began as a browser but has been repositioned this year as Alibaba’s flagship consumer application, with added artificial intelligence functions including search capabilities. The new service, which is free to use, allows people to access a chatbot interface for conversations via text or voice, providing real-time information and services, the company said in a statement. Alibaba’s AI efforts have focused largely on enterprise clients through its cloud services division. The latest move is another attempt to capture consumers in a market where the company has struggled to gain traction with its Tongyi AI assistant app. Despite being among the first Chinese companies to release a consumer AI assistant app to the public in late 2023, Tongyi has failed to achieve widespread adoption.

Full report : Alibaba launches a free consumer-focused AI chatbot in its Quark app, powered by Qwen 3, and plans to open pre-sales for its $660 Quark AI Glasses on October 24.