Amazon, in an effort to infuse generative artificial intelligence across a wider swath of its e-commerce universe, recently began testing a shopping assistant and a health-focused chatbot with a subset of users. AI has become a major area of investment across Amazon, including in its retail, cloud computing, devices and health-care businesses. Within the retail business, Amazon has already launched a shopping chatbot, an AI assistant for sellers and AI shopping guides. The new services Amazon is testing appeared on its app or website in recent weeks. An Amazon spokesperson confirmed the features are being tested in beta with some customers. The shopping tool, called Interests AI, prompts users to describe an interest “using your own words,” and then it generates a curated selection of products. The feature lets consumers browse for products using more conversational language and is separate from the main search bar on Amazon’s website. Within its core app, Amazon has a landing page for the feature.

Full report : Amazon rolls out AI tool Interests, which checks for new inventory by interests, price limits, and preferences, to US users, and is testing chatbot Health AI.