Apple is best known for its iPhone. But what will come next? According to Morgan Stanley, humanoid robotics. In a research report, the investment bank claims that Apple’s nascent robotics work could eventually be worth upward of $133 billion per year or more. “Leveraging Apple’s market share across a number of leading consumer products today, as well as considering the opportunity to monetize both products and services, we conservatively estimate Apple’s Robotics revenue can reach $130 billion by 2040 in our ‘median case,’ which assumes 9% market share …15 years from now,” the analysts, including Apple watcher Erik Woodring, wrote in the report. Humanoid robots have long been the work of science fiction. But tech companies are increasingly putting the concept forward as a viable commercial product thanks to advancements in generative AI and smaller, more powerful computers.

Full report : Apple’s installed base and hardware expertise place it in prime position for robotics.