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Apple Inc. is racing to develop a more conversational version of its Siri digital assistant, aiming to catch up with OpenAI’s ChatGPT and other voice services, according to people with knowledge of the matter. The new Siri, details of which haven’t been reported, uses more advanced large language models, or LLMs, to allow for back-and-forth conversations, said the people, who asked not to be identified because the effort hasn’t been announced. The system also can handle more sophisticated requests in a quicker fashion, they said. Revamping the 13-year-old Siri service is part of Apple’s efforts to become a force in artificial intelligence. The company debuted its much-ballyhooed Apple Intelligence platform last month, but it still lacks many of the features offered by other tech giants. The new voice assistant, which will eventually be added to Apple Intelligence, is dubbed “LLM Siri” by those working on it. LLMs — a building block of generative AI — gorge on massive amounts of data in order to identify patterns and answer questions.