From a pure AI perspective, nothing Apple showcased during their WWDC keynote yesterday was particularly groundbreaking. In fact, much of it featured capabilities long since available in other AI tools and services – in some cases, years ago. And guess what? That doesn’t matter. Based on what we saw yesterday, Apple is set to win in AI. At least from a consumer perspective. I know how crazy this sounds. It’s not just that Apple has been viewed as behind in AI for the past few years, it’s that they’ve been more or less a laughingstock given how they tried to roll out ‘Apple Intelligence’ two years ago and failed to the point of settling lawsuits around false advertising. But if Apple is actually able to roll-out what they showcased yesterday – I’ll get to the caveats below – and there’s reason to believe they can this time, they’re about to infuriate many people and companies across a wide swath of industries.

Full report : If Apple’s Siri AI works as it was shown in the WWDC demos, Apple is set to take the lead in consumer AI, with iPhone becoming the first true AI device.