Generative AI models have reached a baseline capability of producing at least a passable video from a single image or short sentence. Companies building products around these models are claiming that anyone can make a snazzy promo video if they have some images or recordings — and videos usually perform better than static images or documents. Peak XV and Tiger Global-backed Avataar released a new tool on Monday called Velocity. It creates product videos directly based on a product link. The company would be going against the likes of Amazon and Google, who are also experimenting with AI-powered video tools for ads. The startup’s ethos behind these tools is similar to video creation tools like Lica or Sythesia. Video creation is costly, so companies can’t make videos for everything. However, thanks to AI, the cost of video creation is getting lower, and you can generate clips in bulk.

Full report : Avataar debuts Velocity, an AI tool that generates product videos based on a product link, and says HP, Victoria’s Secret, Lowe’s, and others are using the tool.