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‘Bots have now passed human traffic online,’ Cloudflare boss laments

The rapid increase in agentic internet traffic means “bots have now passed human traffic online for the first time in the Internet’s history,” according to the CEO and co-founder of Cloudflare, Matthew Prince. “Welp, that happened faster than I predicted,” Prince awkwardly admitted, making his previous expectations of the crossover happening sometime in 2027 seem way off the mark. Before going on, it’s important to differentiate this new surge in internet traffic from the traditional bots most will be aware of, things like website crawlers, search indexers, and bad stuff like fraud or abuse bots. It is different now, as Cloudflare is charting agents that browse the web much like humans on behalf of humans, and it is already at a massive scale.

Full report : Cloudflare CEO Matthew Prince says agentic traffic is “growing so fast that bots have now passed human traffic online for the first time.”