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Cash App is going on the offensive in peer-to-peer payments. The Block-owned payments platform on Tuesday unveiled Pools, a new peer-to-peer feature designed to make group payments simple. It’s the company’s first major P2P product launch in nearly two years. “This is the first time we’re going into out-of-network payments with Pools,” said Owen Jennings, Block’s head of business, referring to the feature’s ability to accept contributions via Apple Pay or Google Pay from people who aren’t on Cash App. Pools allows users to create and manage a shared balance for group payments — whether splitting a dinner bill or collecting funds for a group trip. Contributions can be made through Cash App or via Apple Pay and Google
Pay, which opens up the experience to users outside the app for the first time. By sharing a Pool link, organizers can collect funds even from friends who don’t use Cash App, making out-of-network participation easier. The launch comes as Cash App races to regain momentum in a high-stakes rivalry with Venmo, which has been steadily growing under new leadership at PayPal. For Block, the debut of Pools is a strategic reset. The company posted disappointing first-quarter results in May, missing revenue expectations and admitting it had lost focus on growing Cash App’s user base.