Cloudflare is acquiring artificial intelligence data marketplace Human Native, the company said Thursday, as it expands its push to develop transactions between AI developers and content creators. “Content creators deserve full control over their work, whether they want to write for humans or optimize for AI,” Cloudflare CEO Matthew Prince said in a release announcing the news. The internet infrastructure company said the acquisition will help it build tools for AI developers to “find, access and purchase reliable high-quality data through fair and transparent channels.” The press release didn’t specify the deal’s value, and a Cloudflare spokesperson declined to disclose further details. Prince said the acquisition will help Cloudflare accelerate its development of a new system where AI developers will pay creators for any content they use to train their models.

Full report : Cloudflare acquires AI data marketplace Human Native for an undisclosed sum, to help it develop a system where AI developers pay creators for training content.