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Google’s cloud unit is launching an artificial intelligence platform called Gemini Enterprise that it hopes will reach everyday workers, setting up a deeper competition with Microsoft Corp. and OpenAI for business tools.
Unveiled Thursday ahead of the Alphabet Inc. company’s Gemini at Work event, the aim is to provide an easy-to-use AI tool that will help employees across departments automate complex tasks and generate content. The platform will cost a monthly fee of $30 per user, Google said. Gemini Enterprise provides workers “a single front door through which they can chat with all of their enterprise data, search for information and use agents to do a variety of tasks on their behalf,” Google Cloud Chief Executive Officer Thomas Kurian said in a briefing before the announcement. “We’re democratizing how people can access AI.” With the launch of Gemini Enterprise, Google Cloud is directly challenging rivals such as Microsoft’s Copilot and OpenAI’s ChatGPT Enterprise, betting that a unified and open platform is the key to winning the battle for the AI-powered workplace.