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Google pushes AI into flight deals as antitrust scrutiny, competition heat up

Google on Thursday announced a new AI-powered search tool to help travelers find flight deals — even as regulators continue to question whether the search giant’s dominance in travel discovery stifles competition. Called Flight Deals, the new tool is available within Google Flights and is designed to help “flexible travelers” find cheaper fares. Users can type natural language queries into a search bar — describing how and when they want to travel — and the AI surfaces matching options. These queries can be like “week-long trip this winter to a city with great food, nonstop only” or “10-day ski trip to a world-class resort with fresh powder,” Google said in a blog post. The tool uses its AI models to understand the nuances of what users are looking for and then goes through live Google Flights data to show relevant results, the company said. Regulators, including the European Commission, are currently investigating how Google may be favoring its own search products — including Google Flights — in ways that harm competition. EU regulators are eyeing Google for enforcement under the Digital Markets Act, aiming to rein in the power of major tech platforms. In response, the Alphabet-owned unit is reportedly planning to propose changes to appease regulators, including the addition of a price-comparison box in search results. Initially, Google has brought Flight Deals in beta, with plans to roll it out in the U.S., Canada, and India over the next week.

Full report : Google launches Flight Deals, an AI tool within Google Flights to let users find fares using natural language queries, in beta in the US, Canada, and India.

Tagged: AI Google