The focus of enterprise AI initiatives is shifting from storing, processing, and moving data to ensuring data means the same thing wherever it’s used. This is vital if an LLM is to understand the nuances and specifics of an individual business. Walmart’s recent announcement that it’s ending its partnership with OpenAI to power shopping through ChatGPT is a case in point. Relying on the LLM to scrape Walmart’s product data and then infer meaning from that led to hallucinations and poor customer experience, resulting in conversion rates three times lower than shoppers using Walmart’s own website. Had the AI agent been grounded in Walmart’s actual business logic developed over years, then the results might have been very different.

Full report : Semantic hubs provide a backbone for consistent AI deployments within an enterprise, but they fall short for a networked world of AI agents.