Generative AI has sprinted from novelty to boardroom priority in record time. But despite the widespread adoption of this technology, not every company is realizing bottom-line improvement commensurate with its capabilities. Our roles—serving as an AI provider to over one million businesses at OpenAI and guiding enterprise AI deployments at Bain—have given us unique insights into what approaches lead to transformative productivity lift and EBITDA growth and which ones fall flat. We’ve written this article for the many leaders whose firms are past the basic experimentation phase and are trying to deploy AI on a large scale but are seeing AI deployments get stuck or not yet deliver promised ROI.

Full commentary : Many companies are investing heavily in AI but failing to translate isolated productivity gains into meaningful business results.