Agentic AI, the more focused alternative to general-purpose generative AI, is gaining momentum in the enterprise, with Forrester having named it a top emerging technology for 2025 in June. Since then, several organizations have begun using the technology, and major vendors such as Salesforce and ServiceNow have offered AI agents to customers. Agentic AI focuses on performing specific tasks and emphasizes operational decision-making instead of the content generation often associated with gen AI tools. The technology is in its early days, and several questions remain open — chief among them, how AI agents will be priced. So far, no agreement exists on how pricing models will ultimately shake out, but CIOs need to be aware that certain pricing models will be better suited to their specific use cases. Salesforce, for example, offers three pricing models: one that includes 1,000 Agentforce “conversations” free with its Salesforce Foundations CRM service; another included with its standard success plan; and $2 per conversation a la carte. Salesforce defines a conversation as a customer sending at least one message or selecting at least one menu option or choice other than “end chat” within a 24-hour period.

Full report : Salesforce has priced its AI agent per conversation, but several other pricing models are emerging.