Enterprise CIOs need no convincing that return on investment (ROI) for genAI and agentic AI is elusive, but consulting giant KPMG is reporting that some companies are plowing ahead with the technology anyway. In fact, beyond the lack of quantifiable ROI, executives are not even letting a weak economy slow their AI investment plans. “Three out of four global leaders will prioritize AI investment despite economic uncertainty,” KPMG found. “A clear gap is present between organizations still in the experimentation phase and those that have moved beyond pilots to fully scaling AI agents and capturing real business value outcomes,” the company said in its Global AI Pulse Survey report. “Although AI adoption is accelerating worldwide, only a small group of AI leaders are seeing clear returns.

Full report : Analysts point to many reasons for the challenge in achieving ROI for AI, but much of the issue is that it is replacing services that have never been effectively measured.