AI-generated user accounts are flooding Instagram and Facebook, according to their parent company, Meta. The company is rolling out a wide array of AI products, including one that helps users create AI characters on Instagram and Facebook. Meta hopes to attract a younger audience, in a face-off with key competitors like TikTok and Snapchat. Connor Hayes, vice president of product for generative AI at Meta, tells London’s Financial Times, “We expect these AIs to actually exist on our platforms in the same way that [human] accounts do.” The new developments from Meta join an online tool called AI Studio, launched in July to allow users to make their own chatbots. You can clone yourself, or create an artificial persona online, using text-to-video software – and building an artificial presence has never been easier. Aitana Lopez is an international model based out of Barcelona. Fluent in Spanish, she travels the world, according to her Instagram account – where she has nearly 350,000 followers. Aitana earns between $3,000-10,000 per month from her brand deals, according to Euronews.

Full story : Meta is introducing wide range of artificial intelligence tools to Facebook and Instagram to help social media influencers.