Mark Zuckerberg’s Meta launched a standalone artificial intelligence app Tuesday, putting it in direct competition with OpenAI’s ChatGPT and marking the latest app to release as part of the larger AI race. Meta announced the launch of the app, which features an AI chatbot and a “discover” feed that allows users to see how others are using the assistant. The app uses Meta’s Llama 4 model, which was released early this month and has been touted by Meta as being more cost-efficient than competitor models like Gemini, GPT and DeepSeek. Meta’s AI assistant could already be used on WhatsApp, Instagram, Facebook and Messenger. The app gives users access to image generation, image editing and a voice mode that can be interacted with while using other apps on a device. The AI chatbot can answer questions using the web and use information users have shared on Meta products such as their Facebook profiles or the content they like on the social media app. Those who link their Facebook and Instagram profiles to their account center can create a more personalized experience when interacting with the Meta AI app. Users with Ray-Ban Meta glasses will be able to interact with Meta AI on the glasses and the app, enabling them to begin conversations through the eyewear and resume them through the app.

Full explainer : Here’s What To Know About Meta’s Standalone AI App To Rival ChatGPT.