Since the first e-commerce transaction in 1994, the goal has been to digitize so that someone sitting behind a screen can buy a product. And many organizations aren’t close to done with their digital transformations. Now enter the age of AI, and everything changes. Organizations are using AI to be more efficient and do more at scale, and consumers are using AI agents to discover products, which is completely changing the consumer journey. This requires organizations to adapt. We’re entering a dual-track era: digital transformation and agentic transformation are happening simultaneously.

Full opinion : Stop viewing AI as a tool to “add on,” and start viewing agentic transformation as a complete rewiring of how business gets done.