Publishers are racing to find ways to counter the threat of “Google Zero” — the sharp fall in web traffic that many media executives worry about following the launch of AI-based tools on the US platform. In late July the latest iteration of Google’s AI tools was rolled out in the UK having already reached the US, leading some publishers to warn that an already evident decline in traffic from the search engine risked accelerating. Google AI mode provides detailed answers to even nuanced search queries at the top of results, and builds on the existing AI Overviews that summarise results without the need to click through to source material.

Full report : With Google offering AI search overview, publishers explore new ways of reaching readers and making money amid arrival of AI tools that affect clicks.