Start your day with intelligence. Get The OODA Daily Pulse.

Home > Briefs > Technology > Salesforce launches ‘Missionforce,’ a national security-focused business unit

Salesforce launches ‘Missionforce,’ a national security-focused business unit

Salesforce is increasing its focus on national security. The customer relationship management giant announced the creation of a new business unit called Missionforce on Tuesday. It will be focused on incorporating AI into defense workflows in three main areas: personnel, logistics, and decision making, according to a company press release. Missionforce will be helmed by Kendall Collins, who joined Salesforce in 2023 and is currently the chief business officer and chief of staff to Salesforce CEO Marc Benioff. “With Missionforce, we’ll now bring the best of AI, cloud, and platform technology from the private sector to modernize critical areas including personnel, logistics, and analytics,” Collins said in the press release. “The goal is simple: to help our warfighters and the organizations that support them operate smarter, faster, and more efficiently. There’s never been a more important time to serve those who serve.” Salesforce has held contracts with the U.S. government for years across federal agencies and multiple branches of the U.S. military including the U.S. Army, Navy and Air Force. The company doesn’t publicly disclose how many government contracts it has nor how much revenue it makes from them.

Full report : Salesforce launches Missionforce, a new business unit focused on incorporating AI into defense workflows concerning personnel, logistics, and decision making.