Salesforce announced a series of product updates, a process intelligence acquisition and an Agentforce 360 architecture designed to make the case that it should orchestrate first and third party AI agents. At Dreamforce 2025, Salesforce looked to differentiate itself from what’s becoming a crowded agentic AI platform space. The cloud giants are looking to go horizontal with stacks to build, deploy and optimize AI agents. SaaS vendors are expanding into managing AI agents beyond their verticals. There’s a set of neutral platforms such as Boomi and UiPath. And everyone is trying to layer process intelligence into the agentic AI stack via tuck-in acquisitions.

1. Salesforce’s acquisition of Apromore highlights how process intelligence, agentic AI converging
2. Salesforce heads into Dreamforce 2025: A look at the big themes
3. Is Salesforce ripe for Serious Disruption? And if so, from Whom?
4. Salesforce raises prices across multiple products including Slack
5. Salesforce revamps Agentforce pricing with Flex Credits: What you need to know

If Dreamforce 2024 was that coming out proof-of-concept party for Agentforce, Dreamforce 2025 is about production and scale with Agentforce 360.

Full in-depth : At Dreamforce 2025, Salesforce unveils Agentforce 360, a unified agentic AI stack to connect humans, AI agents, and more, and positions Slack as an “agentic OS.”