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Saudi Arabia has launched a new artificial intelligence company that will be chaired by Crown Prince Mohammed bin Salman and be Riyadh’s prime vehicle to drive the kingdom’s strategy and investments as it seeks to become a global AI hub. The new multibillion-dollar entity, named Humain, was unveiled a day before US President Donald Trump touches down in Riyadh on the first leg of a three-nation tour of the oil-rich Gulf. Tesla’s Elon Musk, OpenAI’s Sam Altman and Meta’s Mark Zuckerberg are also expected to be in the Saudi capital on Tuesday to attend a US-Saudi investment forum, when a raft of multibillion-dollar deals are set to be announced in AI, defence and other sectors. No details were given for the size of Humain’s capital, but the company plans to build a suite of AI technologies and infrastructure, including data centres, according to a statement published by the Saudi state news agency. It will be both an investor and an operator of AI assets, and plans to offer advanced Arabic large language models targeting users in Saudi Arabia and across the Middle East. Building a state-of-the-art AI model typically runs into the hundreds of millions of dollars, involving cutting-edge chips, huge energy demands and other infrastructure costs.