AI use is no longer optional if you work in tech. While many sectors are still experimenting with artificial intelligence, the tech industry has moved to the next phase: tracking their workers’ use of AI tools—and enforcing it if they have to. From small startups to giants including Amazon.com, Alphabet’s Google and Meta Platforms, tech companies are measuring it with an eye on productivity gains and in certain cases factoring it into performance reviews. For some jobs, candidates aren’t even considered unless they can demonstrate AI fluency. “We are using carrots and sticks,” says Seth Besmertnik, chief executive of Conductor, a 300-person digital marketing startup. “The only way to have a thriving company is if you have all your staff having a high level of competency.”

Full analysis : A look at how both small and large companies are tracking and enforcing employees’ AI usage and considering it during performance reviews.