or many shoppers, this past holiday season may have felt different. Perhaps an AI assistant suggested gifts your relatives might actually like while filtering for items that could arrive before the holidays. Maybe it helped you navigate the specs of three different noise-canceling headphones or scanned five retailers for a specific holiday outfit, assembled a ready-to-buy basket, and politely asked, “Should I go ahead?” This is the year AI agents stopped being an experiment and became part of how people shop, not in headline-grabbing ways but in everyday moments—helping shoppers make sense of choices, assemble baskets, resolve trade-offs, and move toward action. Yet what looks like small convenience today is an early signal of a much larger shift in the way we shop.

Full report : The use of Agentic AI in retail.