Beauty is often thought of as surface-deep. But what we put on our skin and how it’s made has ripple effects beyond just our skin. At Credo Beauty, we’ve been thinking about beauty in the context of climate, sustainability, and science for over a decade, and we’re always looking for the next opportunity to push our industry forward. Today we’re seeing that biotechnology—using nature’s own processes, like microbes, enzymes, or plant cells, to create new solutions—is emerging as a powerful tool to do that. Most (74%) of consumers say it’s important that personal care products use organic ingredients with 45% reporting they are willing to willing to pay more for beauty products made with organic ingredients. For young shoppers (ages 18 to 29) more than half (62%) would spend more on personal care products made with natural ingredients.

Full commentary : The rise of biotechnology and its impact on clean beauty.