Brett Adcock, founder of humanoid robotics company Figure.ai, doesn’t mince words when it comes to his vision for the future. “We’re not building robots,” he says. “We’re building a new species.” He made this statement at Dreamforce 2025 in San Francisco, while speaking to Marc Benioff, CEO of Salesforce; Adcock was elaborating on his plan to redefine human labour—it contributes to half the world’s GDP—through humanoid robots capable of general-purpose work. The California-based startup launched its latest humanoid robot, Figure 03, for home, commercial, and large-scale use, in October. The new model integrates improved hardware, AI capabilities, and a system built for mass manufacturing. “It’s 90 percent cheaper,” Adcock added. In 2022, Adcock founded Figure.ai, with a focus on speed. “We care about turbo velocity,” he told Benioff. “We want to move extremely fast. We want to build an extremely flat org. Everybody CADs or codes. We don’t have executive rooms. I sit on the floor next to engineering.”

Full conversation : Speaking at Dreamforce 2025, Adcock spoke on why Figure.ai’s humanoid revolution could redefine work, society and the future of intelligence.

For more see the OODA Company Profile on Figure AI.