Companies in most industries are investing heavily in artificial intelligence: 88% of companies reporting regular AI use. Yet many leaders report familiar frustrations. AI adoption stalls. Performance gains plateau. Employees experiment with new tools but don’t integrate them deeply into how work actually gets done, leaving executives increasingly concerned about ROI. Our research suggests this is not a random failure of execution. It is a predictable psychological pattern driven by industry-specific anxiety about what AI means for people’s jobs, identity, and future. To understand why AI adoption stalls, Fractional Insights and Ferrazzi Greenlight partnered on two surveys conducted with employees across the United States and Europe.

Full report : Many companies report widespread AI usage but disappointing returns, assuming the problem lies in execution rather than adoption.