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AI start-up Hugging Face received a $500mn investment offer from chipmaker Nvidia late last year, according to people familiar with the proposal. The deal would have valued the group at $7bn and was more than it has raised since founding a decade ago. Hugging Face turned down the offer. While declining to comment on the deal, the company said it does not want a single dominant investor that could sway decisions. Nvidia declined to comment. The rejection is striking at a time when tech investors rush to spend billions to back the hottest AI groups at frothy valuations. But the decision reflects Hugging Face’s hard-earned position as an influential arbiter in the global AI industry.