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YouTube to use AI to help podcasters promote themselves with clips and Shorts

On Tuesday, YouTube introduced new tools for podcasters at its Made on YouTube live event in New York, including new ways to turn video podcasts into clips and YouTube Shorts, and a new feature that helps create videos for audio-only podcasters. Both will be powered by AI and will roll out in the months ahead. Using AI technology, video podcast creators in the U.S. will be able to create clips more easily with AI suggestions, the company says. This will be available in the “coming months,” while a feature that will transform those clips into YouTube Shorts will arrive early next year. The addition could give YouTube more fodder to compete with rival short-form video apps, like TikTok and Instagram (Reels), while also directing users to podcasters they might find interesting on YouTube’s larger platform, driving subscriptions and engagement.

Full report : YouTube announces AI tools for podcasters, including one that turns video podcasts into clips and another that creates video for audio-only podcasts.

Tagged: AI Social Media