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Category: Business

Exponential innovation is causing exponential disruption

Author: OODA Analyst

Exponential innovation is causing exponential disruption


Analysis

  • The Private Sector Seeks to Minimize Cyber Threat Actor Attribution.  Will It Work?

    Recently, Microsoft and CrowdStrike are collaborating in order to streamline the naming conventions of state and nonstate cyber activity in an effort to clarify current inconsistencies across the cybersecurity industry’s attribution taxonomies.  As anyone involved in cybersecurity knows, vendor reporting of hostile campaigns can be confusing as companies use unique identifiers to classify campaigns to differentiate the orchestrators…

  • Thermodynamic Computing Could Radically Reshape AI, Energy, and Strategic Competition

    At the 2025 SCSP AI Expo, Extropic CEO Guillaume Verdon provided details and updates that build on his presentation from OODAcon 2024 back in November. Verdon continues to provide real-world updates on the traction of his startup operation while broadly evangelizing a vision of the future of thermodynamic computing, which promises orders-of-magnitude improvements in energy…

  • No-Code Robots and the Rise of Generative Automation

    Generative AI is transforming robotics from code-heavy systems into intuitive tools, enabling non-experts to program complex tasks and unlocking massive gains in automation, productivity, and adaptability.

  • Eric Schmidt Warns: AI Workflows Are Redefining Command and Advantage

    Former Google CEO and Chairman Eric Schmidt is the Chair of the Special Competitive Studies Project (SCSP), which hosted its annual AI Expo and Ash Carter Exchange last week. Speaking at the event, Schmidt warned that AI is transforming not just knowledge creation, but the very workflows that underpin national power, enterprise innovation, and personal…

  • OODA Weekly Dispatch: AI in National Security, OODA Network at Blackhat and Defcon, and Global Events Recap

    This week’s member only OODA Network Dispatch focuses on context you can use to inform your decision-making in an age of disruptive technology.

  • Adversaries Push for UN Cybercrime Treaty. The U.S. Needs to Be Involved.

    Recently, Russia signed a joint “International Cooperation in the Field of Information Security” agreement with several authoritarian governments to include but not limited to Belarus, Cuba, Iran, North Korea, and Venezuela. The agreement asserts that the motivation behind this agreement is to sustain “transparent and equitable system of international information security based on the principles…

  • U.S. Quantum Leadership at a Crossroads: A Call for Urgent Federal Action to Sustain Strategic Edge

    The Center for Strategic and International Studies (CSIS) Commission on U.S. Quantum Leadership warns that without immediate, large-scale federal investment and policy support, the United States risks falling behind in the race for quantum supremacy, particularly against China. Why This Matters …China’s state-backed surge in funding and infrastructure threatens to outpace American efforts. Quantum technologies—from…

  • U.S. Support for Ukraine Would be Cheap at Twice the Price

    Ukraine has become the proving ground, and increasingly the foundry, for the future of security-related technologies. We need that learning, and we need it more quickly and at greater scale.

  • The Urgent Need for Small Drone Capabilities in the Indo-Pacific: Lessons from Ukraine’s Recent Success

    In 1932, Rear Admiral Harry E. Yarnell led a naval exercise that should have changed history. Commanding aircraft carriers USS Lexington and USS Saratoga, Yarnell’s planes successfully executed a simulated attack on Pearl Harbor, dropping flour sacks to represent bombs. Despite this clear demonstration of vulnerability, military leadership disqualified the results, deeming them unrealistic. Nine…

  • OODA Loop: On the Special Competitive Studies Project (SCSP) and AI Acceleration

    Many OODA Network Members also participate in the community of practice created by the Special Competitive Studies Project (SCSP), which convenes this week in Washington, D.C., for the SCSP AI Expo and Ash Carter Exchange 2025.  This post is a compilation of OODA Loop research, which includes references to SCSP research, researchers, and events, as…


OODAcasts

  • David Greenberg on Decision-making in Volatile Markets

    While the OODA Loop was been heralded in the domain of conflict, we often find the concept in business and there is no greater business analogy to dogfighting that David Greenberg’s experience as a trader on the floor of the world’s largest physical commodities exchange. David’s job required rapid decision making based on constantly changing…

  • Katharina McFarland on Winning in the Age of Artificial Intelligence
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    Katharina McFarland on Winning in the Age of Artificial Intelligence

    Katharina McFarland has led change in a wide array of national security domains including Space, Missile Defense, Acquisition and Nuclear Posture. She is a former Assistant Secretary of Defense for Acquisition (ASD(A) and a former Assistant Secretary of the Army for Acquisition, Logistics and Technology (ASAALT).  She currently serves on several corporate boards and as…

  • John Spencer on Connected Soldiers and the Future of Conflict
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    John Spencer on Connected Soldiers and the Future of Conflict

    John Spencer is a writer, thinker, speaker scholar who currently serves as the Chair of Urban Warfare Studies at the US Military Academy. He brings the experience of a veteran who has led in combat to his work, and in his latest book, Connected Soldiers, also provides insights from his time as a stay at…

  • Duyane Norman on Disrupting the CIA to Deal with Emerging Threats
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    Duyane Norman on Disrupting the CIA to Deal with Emerging Threats

    Duyane Norman spent nearly 30 years in the CIA with three Chief of Station and multiple other tours in a variety of interesting geographies and also had a focus on technology issues serving as Deputy Director of the Office of Technical Service within CIA’s Directorate of Science and Technology, and as a member of the…

  • First Federal CISO Greg Touhill on Advanced Cybersecurity by Design

    First Federal CISO Greg Touhill on Advanced Cybersecurity by Design

    Greg Touhill is one of the nation’s premier cybersecurity, information technology and risk management leaders. As an Air Force officer he led technology efforts in some of our nation’s most demanding organizations including combatant commands during time of war. He is an accomplished speaker and author and business executive and also served as our nation’s…

  • Former Tenable CEO Ron Gula Applies a Hacker Mindset to Investing, Public Awareness, and Philanthropy

    Former Tenable CEO Ron Gula Applies a Hacker Mindset to Investing, Public Awareness, and Philanthropy

    In this OODAcast, we interview Ron Gula, co-founder and CEO of the highly successful Tenable Security(NASDAQ:TENB) and currently President of Gula Tech Adventures. Ron has a long history in the cybersecurity field that includes starting his career as an NSA hacker and then transitioning into an entrepreneur responsible for multiple innovations in the market and…

  • Jim Lawler on the Art of Espionage and the Perfect Intelligence Operation
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    Jim Lawler on the Art of Espionage and the Perfect Intelligence Operation

    In this OODAcast, we talk with Jim Lawler who is a Senior Partner at MDO Group, which provides HUMINT training to the Intelligence Community and the commercial sector focused on WMD, CI, technical and cyber issues. Mr. Lawler is a noted speaker on the Insider Threat in government and industry. Prior to this, Mr. Lawler…

  • Lifelong Hacker and Experienced Security Executive Alyssa Miller, Author of Cybersecurity Career Guide
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    Lifelong Hacker and Experienced Security Executive Alyssa Miller, Author of Cybersecurity Career Guide

    Alyssa Miller is a life-long hacker and highly experienced security executive who has a passion for security and the security community. She is an excellent advocate for continuous improvement in the community and a frequent speaker to audiences of both fellow business leaders and security community audiences. This combined with her deep experience in the…

  • Dr. Scott Shumate Profiles Russian President Vladimir Putin

    Dr. Scott Shumate Profiles Russian President Vladimir Putin

    This OODAcast is a special edition focused on profiling Russian President Vladimir Putin with Dr. Scott Shumate, who has over 30 years of experience evaluating national leaders, terrorists, spies, and insiders.  Scott shares his unique perspective’s on Putin informed by his extensive experience and insight. Is Putin suicidal? Is he a rational actor? Will he escalate…

  • Chris Butler on the Value of Adversarial Thinking in Product Design and Management

    Chris Butler on the Value of Adversarial Thinking in Product Design and Management

    In this OODACast, Matt talks with Chris Butler about how concepts like adversarial thinking can be applied to product design and management.  Chris is an exemplar of someone who has excelled in his field but also looks to study and bring disruptive ideas like randomness and future framing from other disciplines to determine their value…

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