AI’s ability to generate convincing fake media has opened “a second front” in businesses’ war against impersonation schemes, Outtake said in its report, which was based on a survey of more than 1,100 cybersecurity and risk-management leaders. Nearly half (47%) of companies “have already encountered confirmed or suspected synthetic-media impersonation of an executive or brand representative,” according to the report. Additionally, companies identify AI-generated attacks as the biggest visibility gap in their impersonation-prevention strategy. “People are the most exposed and least protected attack surface,” Outtake said. According to the report, only 43% of companies conduct identity-spoofing simulations involving their executives to identify the biggest potential impersonation risks.

Full report : Businesses generally aren’t taking a proactive enough approach to blocking schemes that spoof their leaders’ identities, according to a new report.